To know this you got to understand three simple words – SEO (Search Engine Optimization) that helps your website grow online by targeting different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.
As an Internet marketing strategy, an SEO (Search Engine Optimizer) considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Promoting a site to increase the number of back links, or inbound links, is another SEO tactic.
As a marketing strategy, it is not an appropriate for every website, and other Internet marketing strategies can be more effective like paid advertising through campaigns, depending on the operator’s goals. A successful Internet marketing campaign may also depend upon building high quality web pages to engage and persuade, setting up analytics programs to enable site owners to measure results, and improving a site’s conversion rate.
SEO may generate an adequate return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.
SEO (Search Engine Optimization) for websites has been a sharpening point into a fine art with entire companies devoting considerable effort to defining best practices and a USP value of SEO for raising a site’s performance on natural search listings.