Now to know what exactly social media does you should be able to be very active socially in person and among digital media. Social media is a means of communication and marketing, made possible by the use of tools on the web that lets people share things like pictures, web pages, and movies. Social media also allows people to interact with these digital items in a variety of ways, such as voting, commenting or reviewing.
The concept behind SMO (Social Media Optimization) is simple; implement changes to optimize a site so that it is more easily linked to, more highly visible in social media on custom search engines, and more frequently included in relevant posts on blogs, podcasts and several channels dedicated to broadcast videos.
As luck would have it, there is this excellent tool available for you to help you track and monitor the visitors to your site.
You would be able to measure the amount of traffic you receive based on your website views, and people who visited, what in your website, following are the points listed that lets you know what comes as a part of success.
- What site referred them to you;
- How long they spent on your website or blog;
- What other pages they visited there;
- The web browser software and version they’re using (Microsoft Internet Explorer 7, for example), through which they visited your website.
- The operating system on their computer (Microsoft Windows Vista, for example).
Google Analytics is a free service provided by Google, which offers a comprehensive set of tools to analyze and monitor the visits to your business website or company blog based on the above points.
“Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you.”